How to Avoid the Mix Up in Marketing

When taking into consideration the modern marketing management’s adaptation of the original four P’s, especially relating to the field of books, one has to consider four key factors. Those factors would be people, processes, programs, and performance. Let’s say we are building a marketing plan for a new fantasy book. 

A few questions that would need to be considered are the following: 

• What is the age range of the prospective readers? What are their backgrounds? If the goal is that the reader will be older, the protagonist or main character should not necessarily be a child because it will inevitably not be a story that the audience can relate to. 

• How can this book be marketed without it seeming tired and overdone? A good answer to this is to tell the synopsis of the book as though you were telling gossip to a friend, immediately forging that connection with the reader. 

• In this day of digital marketing, we should also work on creating social relationships with influencers and other authors, making sure that we can get blurbs that would call people to read the book and look out for it’s release. 

• In this fantasy book, is there an effort to ensure that if there is oppression present in the framework, that it isn’t handled insensitively from a real-world perspective. The goal here would be to not alienate any groups of people by drawing from harmful stereotypes. Any branding would need to keep in mind the higher ethical standards that are expected, and even if the world is a fictional one, certain expectations cannot be ignored. 

There is a huge platform of readers on social media, with loud opinions and fervent desires for stories that will keep their attention. In order to market to these readers, we must first know them, and find the best way to connect our book with theirs.